A while back, a friend asked me how hard it is to open an Etsy shop. I told her it was quite easy to open a shop, but it takes real work to make it successful.
I am a leader on an Etsy promotional team and I act as contact for new members. Often, these people are very new to Etsy and the concept of selling online. They get easily discouraged if their new shop and new listings don’t start immediately selling. The best advice I can give is – patience.
Well, patience and promoting. In an online only environment, the customer never actually gets to see and touch what they are buying. They have to trust you and hope you will actually send them what you say you will. Good photos and detailed product descriptions certainly go a long way. (I need more work in those areas myself.) But the best thing to give a customer confidence is having outstanding customer reviews. The more you sell, the more reviews you get – if they are good reviews – the more you will sell.
I never ask my customers for reviews. Personally, I tend to get annoyed by people asking me to review their products. Sort of reminds me of a used car salesman begging for praise. So, I don’t ever want to annoy my customers like that. I try to go above and beyond for my customers. I do a lot of little things most of them don’t even notice. Every order receives a hand-written ‘thank you’ note using the same image as whatever they purchased. Anything pet-related is placed in a felted paw print gauze bag inside the gift box. Flower-related items have a white bag with butterflies. Still, some customers will just never give 5-stars. They think that means perfection and there is no such thing.
Even waiting for customers to give a review takes – patience.
Next week, I’ll talk about promoting…stay tuned.
On most days, the number one search term used to access my Etsy shop is “thistle”. I’ve had a little thistle design for quite a while. It made a really cute little painting, but didn’t really translate all that well into jewelry where the image is so small. Dragonfly tends to be a big search term for me, too.
I realize these shoppers are Outlander fans – and so am I. I painted the dragonfly years ago for a friend and the thistle recently for another friend. This week, I thought I’d try to create a thistle design shoppers might actually buy. I combined a few design ideas I saw online and created classic thistle over a Celtic heart-shaped knot. As with all my paintings, it took several coats of paint to get the colors deep enough to show in a 1 inch to 1/2 inch cabochon, but I quite like the results.
I finished the painting on Thursday morning, photographed it and uploaded the pic into my software to resize the image as needed for a pendant, earrings, cuff bracelet, bangle bracelet, cufflinks, tie bar and my new pin/brooch setting. I posted the listings to Etsy that afternoon – and had the first sale in less than an hour. I’m hoping this is a sign of good things to come!
Every year, I paint a new portrait of each of our dogs for our Christmas Card. They take turns being on the front. It becomes a bit of a challenge to find something new to do to/with them in their portraits. Just painting their profiles gets a bit boring after a while. I recently did some paintings using a composite of pet photos and other items. It was something new for me and I quite liked it. I decided I would try painting dog portraits in Steampunk.
Now, I am a very visual artist. I need to see what I’m painting. I don’t truly have the ability to look at something and painting it from a different angle – I wish I did. I also can’t paint something just out of my head. The challenge with the steampunk paintings was to find photos of each dog, and then, find photos of steampunk costume pieces in the same orientation. My first attempt with Murphy just didn’t work. He was looking in a different direction than his hat was pointing.
The first one I finished was of our first basset hound, Sophie. She’s been gone a very long time, but I remembered the perfect photo of her. She was lounging on our love seat with her elbow on the arm and a fabulous, “What are you looking at?” expression on her face. I put a purple hat with googles on her head and an octopus cameo around her neck. It’s awesome, if I do say so myself. I’ve since completed paintings of our three current kids – old English sheepdog Murphy, basset hound Hazel and dachshund Bernadette. I even did one of a gray tabby cat. They make really awesome brooches, too.
Some time ago, a customer asked if I could make small charms and put them into my Etsy shop. I had settings I was using to make French wire earrings. She told me she wanted them to make wine charms. It was one of those “Ah ha!” moments. I had never thought of wine charms before. It took some experimentation with wires, beads and spacer beads. I learned I had to pay attention to which way the bail was oriented on the tops of 12 mm charm settings. To slide onto a wine charm ring, they need to be in the same orientation as a pendant would be. Otherwise, you need to add a jump ring.
For most of them, I’ve used the same painting with a different colored beads to use as wine glass id, but I’ve painted so many portraits of our dogs over the years that it was easy to create a set of charms for basset hounds, dachshunds and old English sheepdogs using six different paintings. I could also do sets of butterflies, cats, sea life, a rainbow of flowers, Christmas and Easter Eggs.
If you ever wonder if an Etsy merchant can make something they don’t have in their shop – ask them. You never know, you might open an entire new world for them.
I fondly remember when simply finishing a painting meant I was ‘done’. In these days of e-commerce, that is no longer the case.
Take this rose painting I finished recently. I can turn that painting into many things. But to do that I have to take a high res photo of the painting, upload it into my computer and then edit it for color correction. Then, I create a document in my Printshop software resizing the image to 1-inch square, 1/2 inch square and 5/8 inch square. I print those images onto high quality photo paper. Then, I punch out the images into the sizes I need, turning them into cabochons. I place the cabs into the jewelry settings and photograph each one. I upload all those photos and edit them for size and corrections of color and lighting. I upload the high res photo into my page on Fine Art America/Pixels. I upload it to my Facebook Fanpage. Then, I create the Etsy listings for a pendant, earrings, cufflinks, bracelets, tie bars, etc. I tweet each listing and create a saved tweet into my automatic tweeting service. I create a post for my Instagram account… I’m sure I’ve forgotten a few steps.
Somewhere I hope to find the time to actually do another painting…
One of my favorite flowers in the world is bearded iris. Both my grandmother’s had beds of them every spring. Most of them were purple. They grew along the fence rows or edged the yard. After I moved to Virginia, I started growing my own. I ordered rhizomes in all sorts of colors. One of my favorite was a beautiful frilly pink. There were just so many to choose from.
Unfortunately, irises are very hard to grow here in Florida. I get lots of lovely leaves, but rarely see a flower. Iris’s usually like to have sun on their ‘shoulders’, so you plant them very close to the surface. The hot sands of Florida don’t work well for that though. My wonderful husband purchases a porcelain iris for me shortly after we moved here.
I can still paint them however. I have a pair – a yellow with orange and a blue – hanging in our dining room. I’ve just recently completed a spray of purple ones. They all make lovely jewelry.