Honestly, if I had thought my painting hobby would turn in to an actual business, I would have named it something more elegant like, Blackhurst Fine Arts. But, I didn’t. I just stared calling it Painted by Carol. And it stuck. I started with a Zenfolio account. Then bought the dot.com address. Set up the email. Bought a logo with my CB signature and a paint brush. Bought business cards. And, so on.
It wasn’t until I opened my Etsy shop that things began to take off. Following advice from other Etsy merchants, I set up a Facebook Fanpage, opened a Twitter account, opened a Pinterest account, opened a Tumblr account…etc. Across every platform and on every piece of promotional material, I have maintained the name PaintedbyCarol. It has become my brand and I use it everywhere. My dot.com address now points directly to my Etsy shop.
If you are going to start a business – whether you are an artist, a metal smith, a writer, a knitter, whatever – establish your brand and keep it across all social media. Make sure your customers and your followers can find you – always. It gives your customers a sense of security to see your commitment to your brand.
PaintedbyCarol may not be as elegant as BlackhurstFineArts, but it’s me and always will be.